"The Naure Boy" Ric Flair on David Arquette winning the WCW World Heavyweight Championship, taken from his 2004 book To Be The Man:
"Just when we thought it couldn’t get any worse [in WCW], Bischoff and Russo outdid themselves by having actor David Arquette — the star of the WCW movie Ready to Rumble — win the championship. The title switch took place on April 25th, 2000, in a tag-team match pitting Arquette and Diamond Dallas Page against Jeff Jarrett and Bischoff. The rules stipulated that whoever scored the pin would leave with the title. Arquette pinned Bischoff, and we had a new WCW champion.
The strategy behind the Arquette victory was to promote Ready to Rumble and get WCW a burst of mainstream popularity — a goal that the company actually achieved. But the people who read about the win in USA Today still had no incentive to suddenly being watching our show. Wrestling fans were mortified, but not as much as you’d think. The title was so dead at this point, who gave a damn? I think even Arquette was embarrassed by the situation.
'David,' I told him after he'd won, 'do something right with that championship belt. Wear it down to the bar, and buy everyone drinks.'
That’s what he did. He also, very quietly, donated his entire paycheck to the families of Owen Hart, Brian Pillman, and Bobby Duncum Jr. — wrestlers who recently passed away — and Darren “Droz” Drozdov, who’d been paralyzed during a World Wrestling Federation match. So how did I feel about David Arquette as a champion? Well, he had a hell of a lot more character than some other guys who’d worn the championship belt.”